And your offer is…?

What so many politicians fail to understand is that if you want to sell something, you have to spell out your offer in a clear and unambiguous manner. You have to create excitement and enthusiasm. People need to be able to identify with your passion and your goals. I don’t think these simple home truths have got through to our Ed. I am not excited or enthused by ‘an alternative’ nor do I fully understand what exactly the alternative is. What the country is desperate for is new ideas, something people can get behind. Opening your trap when all you have to offer is a blank sheet of paper and a ‘mass listening programme’,  just won’t cut the mustard.

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